Sterling Rose Transportation Management Team

Steve Levin - Founder & President

Steve Levin is no stranger to the limousine business. Steve's uncle, Hy Levine (yes Levine with an "e" started Hy's Livery Service in Connecticut in 1952. As a teenager, Steve was employed by the company to do maintenance and cleanup of the vehicles. Steve graduated from the University of Connecticut with a Bachelors of Science Degree in Business Administration. Steve's professional background is operations management. He served as Chief Operations Officer for a manufacturer and distributor of industrial packaging, General Manager for a regional office of one of the largest fast food chains, and also worked for a luxury automobile dealership performing sales, computer training and other administrative functions. Click here to watch our video.

Heidi Slate Levin - Owner & Co-Founder

Heidi's background includes a Masters Degree in Social Work from the University of Southern California, with a specialization in industry. Heidi serves as the Special Projects and Events Coordinator for Sterling Rose Limousines. Her expertise in corporate development is an invaluable resource to the Sterling Rose Limousines team.

Both Steve and Heidi are active members in the local community, as well as volunteering a great deal of time with their children's schools. Steve is active in the San Diego Pontiac Oakland Club International, a collector car club. Heidi has served on the Board of Directors for Kids Included Together, a non-profit organization that brings together children with disabilities and children without disabilities in social and recreational programming. For more information regarding Kids Included Together, go to www.kitonline.org

Wendy Adame - General Manager

Working with Heidi and Steve is Wendy Adame, Steve's sister, who serves as Operations Manager. Wendy has over 30 years of retail sales management experience. Always priding herself on being a people person, Wendy's goal is to ensure Sterling Rose Limousines continues to provide customer service unrivaled by any other limousine company in the valley. Wendy is a graduate of the University of Bridgeport with a Bachelor of Arts Degree in Fashion Merchandising

Rudy Adame - General Sales Manager

Wendy's husband Rudy Adame is the General Sales Manager for Sterling Rose Limousines. Rudy has a background in advertising and media with extensive and diverse experience in both general market television and Spanish language television. Rudy brings years of corporate management expertise to the firm as well as four years of experience in the limousine industry in Los Angeles. He has a Bachelor of Arts degree in Radio/TV/Film for California State University-Long Beach. Rudy is also an active member of Temecula Rotary and BNI.

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